# Podcast social media campaign

**URL:** <https://discourse.sourcecred.io/t/podcast-social-media-campaign/417>\
**Category:** Podcasts\
**Created:** [December 17, 2019, 1:20am UTC](https://discourse.sourcecred.io/t/podcast-social-media-campaign/417 "2019-12-17T01:20:12Z")\
**Posts on this page:** 1\
**Showing post:** 2

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**Author:** ![burrrata](https://yyz2.discourse-cdn.com/flex032/user_avatar/discourse.sourcecred.io/burrrata/32/135_2.png) [@burrrata](https://discourse.sourcecred.io/u/burrrata)\
**Post date:** [December 17, 2019, 2:04am UTC](https://discourse.sourcecred.io/t/podcast-social-media-campaign/417/2 "2019-12-17T02:04:35Z")

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This is awesome!

Regarding a social media campaign: That sounds great! Having participated in decentralized networks that also decentralize their communications things can get confusing fast lol. It’s going to be really important that we have a clear and consistent message across channels (branding). Would be awesome to sync up to clarify and document things:

- [SourceCred tagline](https://discourse.sourcecred.io/t/new-sourcecred-tagline/136) (are we still happy with this)
- Who has access to the SourceCred social media/marketing channels?
- Do we want to integrate with a platform like [HupSpot](https://www.hubspot.com/) to measure and optimize engagement?

Also, while we’re at it, we could sketch out a general marketing/communications strategy to tell people about SourceCred, help them learn about the protocol, and get involved if they want. This would also require creating an [Initiative](https://discourse.sourcecred.io/t/about-the-initiatives-category/242) around the project and/or assigning DRIs for various channels (still an open debate). This way we get Cred for our efforts (which would mostly be “off-chain” / out-of-game activities) and there’s also someone responsible for engaging with users. Also, someone needs to be responsible for things like managing a channel, updating media, pinning relevant information, etc…

Regarding new user onboarding: I’d love if we had a [high level overview of SourceCred](https://discourse.sourcecred.io/t/sourcecred-high-level-overview-wip/382) and welcome page ready to go for new users. I’m only about 5-10% of the way through the initial round of Discourse optimizations I wanted to do, so this is a good inspiration to get that done. Still need to figure out how to do that, however, as I definitely don’t want to have to create a thread for every change and then jump into a multi-day discussion about every decision lol

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_[View the full topic](https://discourse.sourcecred.io/t/podcast-social-media-campaign/417)._