Thanks for the feedback @atitcomb and @noman.
I took a stab of converting the prose in the first post into the sourcecred landing page. Honestly, I didn’t think it worked well as landing page content–it looked like a wall of text and my eyes naturally wanted to skim past it.
@LB suggested re-framing the copy more tightly around the basic questions of “what, why, how, when”, etc. So I took another stab at the copy. Please let me know what you think:
SourceCred Landing Page
What: Recognition for all Contributors
SourceCred is a tool for recognizing contributors for the value they contribute. They could be contributing to an open-source project, to growing an online community, or throwing a rad party. SourceCred calculates their cred, a quantitative, community-generated score that represents their contributions.
Why: We get what we Measure
Right now, we’re bad at measuring the value that matters most. We can count a post’s upvotes, but not how much it contributed to healthy discourse. We can quantify lines of code changed, but not the logistical and emotional labor that builds a thriving open-source project. We can measure how much money something earned, but not how much it contributed to health, happiness, or fulfillment.
We think that to build a healthier internet and society, we need better tools around measuring value. That’s why we’re building SourceCred: a tool to let communities decide on what they value, and then recognize the people who contribute to those values.
How: Open-Source Graph Algorithms
SourceCred views value as a graph (or network) of contributions, values, and people. Graphs are all about connection: people are connected to the contributions they make; contributions are connected to each other, and to the community’s priorities and values.
We use the PageRank algorithm to assign scores to the nodes in the graph. Basically, contributions earn cred if they are connected to values, or to other contributions that earned a lot of cred. Every value defines a different “type” of cred—so one person might earn a lot of “design cred”, while another has tons of “emotional support cred”.
The data backing the graph comes from many sources. It can be automatically imported, as with commits, issues, and pull requests from GitHub. It can also be manually curated by the community in question. SourceCred is built around a plugin architecture, so that any kind of contributions can be recognized.
Next Steps: Dogfooding SourceCred
SourceCred exists now as a prototype which assigns cred based on contributions to SourceCred’s GitHub repository. The prototype shows a lot of potential, but still has a way to go before it accurately reflects contributions to SourceCred itself. We’re focused for now on dogfooding the SourceCred technology on the SourceCred project. We want to prove that cred can help grow a flourishing and engaged community, starting with our own.
Get Involved
If this sounds interesting to you—come earn some cred! 
You can get involved by posting on our Discourse,
hacking on our GitHub repo, or chatting with us on Discord.